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LATEST NEWS Nissan is back in the Super Bowl with one message: A thrilling drive changes everything
February 11, 2022
NASHVILLE, Tenn. (Feb. 11, 2022) – Getting behind the wheel of an iconic car can completely transform your attitude. Nissan's Super Bowl commercial, set to air during the fourth quarter of the Big Game on Feb. 13, brings that unique confidence to life with an equally iconic cast.
The 60-second ad titled "Thrill Driver" is part of a 360-degree campaign featuring the all-new 2023 Nissan Z and the all-new, all-electric 2023 Nissan Ariya. The spot is led by Emmy Award Winning Actor and Co-Creator of Schitt's Creek Eugene Levy and includes a special guest appearance by Nissan Brand Ambassador Brie Larson. The ad also features actors Danai Gurira, Dave Bautista and Catherine O'Hara.
In addition to the TV commercial directed by Craig Gillespie (I Tonya, Cruella) and produced by TBWA/Chiat/Day/NY, Nissan's campaign features a 360-degree ecosystem of content that combine to promote Nissan's Thrill Driver spot as a major motion picture, teasing it the way a Hollywood studio would advertise release of an upcoming film.